Thailand's military junta has warned that it intends to enforce harsh measures regulating the advertising and promotion of alcohol, in a move that will affect thousands of businesses throughout the country.
Under the newly enforced rules all alcohol products must carry health warnings, sales are banned to anyone under the age of 20, and initiatives promoting alcohol -- such as happy hours, free ice and mixers, and the use of beer girls -- are banned.
No drinking is allowed after midnight in bars or restaurants, even though sales have ended; no alcohol logos are allowed on glasses, ashtrays and other paraphernalia; and bars will not be allowed to display posters or bottles -- even old ones --
featuring such logos.
Bar staff cannot wear T-shirts with alcohol logos, and it is illegal to promote events such as wine and beer tastings. Alcohol logos - or even images accepted as representative of brands, such as a deer head for Benmore or red stars for Heineken - are
not allowed to be displayed in sponsorship or any kind of advertising or promotion.
Promoting alcohol through word of mouth is also illegal, so if a waiter is asked to recommend a particular brand of beer he would be breaking the law if he responds. All printed photographs of glasses or bottles in the media must have visible brands and
Fines range between 2,500 for non-cooperation with inspectors and 500,000 baht if beverage companies promote and advertise their alcohol illegally. There are also punishments of up to six months in jail for various offences.
Update: Not yet national
28th August 2014.
The new doesn't seem to have made any national newspapers so maybe this is an action local to Chiang Mai.